Whether it's for business or personal use, there are many reasons why you may want to know how to track a phone call. But what exactly does it entail? We discuss what call tracking entails and how to track phone calls to improve your business. Read more about this topic at:

What is call tracking?

Call tracking goes beyond simple caller ID capabilities. It is a technology that allows you to get in-depth information about each person who calls your business, including how they found your number in the first place.

There are two different types of call tracking: business and personal. For the purpose of this blog post, we'll focus on how businesses can use call tracking to improve their sales and marketing strategies.

So, what does call tracking include for businesses? The main attraction of call tracking is the ability to correlate incoming calls with advertising and marketing campaigns. Knowing exactly which campaign or ad drove a phone call is huge and can help businesses better tailor their lead capture and conversion strategies.

In addition to identifying the source of a phone call, call tracking also helps businesses better understand who their customers are. By tracking each caller's name, location, and even the device they used to contact your company, you'll gain a better understanding of your customers and how they interact with your business. Learn more here: Who called

Finding a call tracking service

To track phone calls, you first need to invest in a call tracking service. There are many call tracking service providers, so it's important to know what features you're looking for before doing business with one of them.


Some essential features include:

Dynamic number insertion

Dynamic number insertion is the cornerstone of call tracking. This feature dynamically swaps numbers from a very custom pool of phone numbers so you can correlate incoming calls from specific sources. Dynamic phone number swapping also allows you to track the source of incoming calls, such as a specific advertisement or marketing campaign. Knowing who your customer is and which source is most effective at driving calls eliminates any guesswork, allowing you to make better business decisions in the future.

Multi-channel attribution

Tracking calls to determine which source a phone call came from is great, but being able to track the entire customer journey leading up to the call is even better. Multi-channel attribution gives you the ability to see every touchpoint that led to a call, including the campaign that brought the caller to your site, the pages they interacted with, and the last action they took before calling you.

Call Recording

Call recording is essential for quality assurance. How are you supposed to know how well your employees are handling customer calls if you're not recording them? We'll talk more about the benefits of call recording later in this post.


Call tracking shouldn't take the place of your existing analytics platform - it should enhance it. Make sure your call tracking platform can integrate with programs you regularly rely on, such as Google Ads (formerly AdWords) and Analytics, HubSpot, Kissmetrics, and others.

User Friendliness

You have enough to worry about, and learning how to use your call tracking service shouldn't be another annoying thing on your to-do list. The interface of your call tracking service should be clean, easy to understand, and intuitive. It should also offer excellent customer support to help you when you need it.

Benefits of call tracking

There are other benefits of call tracking that go far beyond simply knowing who is calling your business. Call tracking can also help you:

Increase your marketing ROI

In-depth call tracking features allow you to track campaign performance and give you insight into which campaigns are performing best to help you adjust your marketing strategy to increase ROI.

Improve your employees' customer service skills

Many call tracking providers offer call recording as part of their service. This means you can listen to conversations between your employees and customers to identify areas that need improvement.

Get to know your customers

Call recording also allows you to better understand your key customers - their wants/needs, demographics and behaviours. Knowing exactly who your customer is and how they interact with you is extremely valuable information that you can use to increase conversions and customer satisfaction.


Call tracking is extremely helpful for businesses that want to get to the root of exactly who their customer is. Gaining in-depth insight into caller demographics and behavior gives companies that use call tracking a huge advantage over their competitors and can ultimately help them gain more leads and customers.

Find out more at:


O serwisie

Poradnik lifestylowy. Znajdziesz tu ciekawe artykuły dotyczące zdrowego trybu życia, urządzania wnętrz czy porady motoryzacyjne.